The Microsoft Clarity alternative with privacy and real analytics
Masked session replay and heatmaps like Clarity — but cookieless, privacy-first, and paired with the full traffic analytics, attribution, and bot detection Clarity does not offer.
Cookieless · no credit card for the Free plan · cancel anytime
Microsoft Clarity is a popular free tool for session replay and heatmaps. But it sets cookies, sends your visitors' data to Microsoft, and is a behavior tool only — it does not give you real traffic analytics, attribution, conversions, or bot filtering. VisitVerity keeps the replay and heatmaps, masks inputs before they leave the browser, and adds a complete, privacy-first analytics platform around them.
Why teams switch from Microsoft Clarity
Clarity uses cookies and sends data to Microsoft. VisitVerity is cookieless, hashes IPs, and keeps your data in your own workspace — masked inputs never reach our servers.
Not just behavior: you also get traffic, sources, campaigns, attribution, and conversions — so you can connect what visitors do to where they came from.
An explainable traffic-quality engine flags bots, automation, and datacenter traffic — so you are not replaying and measuring noise.
All inputs and typed text are masked in the browser before anything is transmitted, including passwords, email, card, and OTP fields.
VisitVerity vs Microsoft Clarity, side by side
Clarity's replay and heatmaps — cookieless, privacy-first, and with a full analytics platform attached.
| Feature | VisitVerity | Microsoft Clarity |
|---|---|---|
| Session replay | Yes, masked by default | Yes |
| Heatmaps | Yes | Yes |
| Cookies | Cookieless | Uses cookies |
| Where data goes | Your workspace | Microsoft |
| Full web analytics | Yes (traffic, sources, conversions) | Not built in |
| Attribution & campaigns | Yes | Not built in |
| Funnels & journeys | Yes | Limited |
| Form analytics | Yes | Limited |
| Bot / traffic-quality engine | Explainable, built in | Basic filtering |
| Price | Free plan, paid from $19/mo | Free |
Microsoft Clarity details reflect its publicly documented features and pricing as of 2026 and may change — please verify on its website. Comparison prepared by VisitVerity.
Questions about switching
Clarity is free — why pay for VisitVerity?
If all you need is basic replay and heatmaps and you are comfortable using cookies and sending data to Microsoft, Clarity is a fine free option. You choose VisitVerity when you want privacy by default (cookieless, no data sent to a third party) and a complete analytics platform — traffic, sources, conversions, and bot detection — around your replay and heatmaps. VisitVerity also has a free plan to start.
Is VisitVerity more private than Clarity?
Yes. VisitVerity is cookieless, hashes IP addresses, does not send visitor data to a third-party ad or platform company, and masks all inputs in the browser before capture.
Can VisitVerity replace Clarity entirely?
For most sites, yes — you get masked replay and heatmaps plus full analytics. If you specifically rely on a Clarity-and-Bing/Microsoft-ads integration, keep that in mind when evaluating.
Is there a free plan?
Yes — the Free plan is free forever with no credit card: 1 project, 10,000 events per month, and 7-day retention.
Try VisitVerity free
Run it alongside Microsoft Clarity and compare for yourself. One script tag, no credit card, cancel anytime.
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