The Google Analytics alternative that respects privacy
Cookieless by design, no consent banner to slow you down, no data sampling — plus session replay, heatmaps, and funnels that GA4 does not include.
Cookieless · no credit card for the Free plan · cancel anytime
Google Analytics 4 is powerful and free, but it is built around Google's advertising ecosystem: it sets cookies, usually requires a consent banner in the EU, samples data on large reports, and sends your visitors' data to Google. VisitVerity gives you the numbers you actually need — and the behavior tools GA4 lacks — without the privacy overhead or the learning curve.
Why teams switch from Google Analytics
VisitVerity is cookieless and uses anonymous, first-party identifiers. There is nothing to consent to, so you can drop the banner that costs you conversions.
GA4 samples data on large or complex queries. VisitVerity reports on every event, so the numbers you make decisions on are the real numbers.
Masked session replay, heatmaps, funnels, and form analytics are built in. In GA4 you would need a second tool like Hotjar for any of these.
A clean dashboard your whole team can read on day one — no custom event schemas, explorations, or BigQuery required to answer basic questions.
VisitVerity vs Google Analytics, side by side
Clear, unsampled analytics with replay and heatmaps built in — minus the cookie banner.
| Feature | VisitVerity | Google Analytics |
|---|---|---|
| Privacy model | Cookieless, IP hashed, no raw IP stored | Cookies & advertising identifiers |
| Consent banner needed | No | Usually, in the EU |
| Data sampling | Never | Yes, on large reports |
| Session replay (masked) | Yes | Not built in |
| Heatmaps | Yes | Not built in |
| Funnels & journeys | Yes | Yes (Explorations) |
| Form analytics | Yes | Not built in |
| Bot / traffic-quality engine | Explainable, built in | Basic bot filtering |
| Where data lives | Your workspace, exportable | Google's platform |
| Learning curve | Low | Steep (GA4) |
| Price | Free plan, paid from $19/mo | Free (GA4) |
Google Analytics details reflect its publicly documented features and pricing as of 2026 and may change — please verify on its website. Comparison prepared by VisitVerity.
Questions about switching
Can I use VisitVerity instead of Google Analytics for GDPR reasons?
That is one of the most common reasons people switch. VisitVerity is cookieless, hashes IP addresses irreversibly, never stores raw IPs, and does not send data to advertising networks — which removes the consent-banner and data-transfer issues that make GA4 hard to run in the EU. You remain the data controller for your visitor data; VisitVerity acts as your processor.
Will I lose features by leaving GA4?
You gain more than you lose for most sites. You keep traffic, sources, campaigns, conversions, and funnels — and you add masked session replay, heatmaps, and form analytics that GA4 does not include natively. What you give up is GA4's deep Google Ads integration and BigQuery export.
How hard is it to migrate?
It is a one-line script tag, with copy-ready guides for HTML, React, Next.js, and WordPress. You can run VisitVerity alongside GA4 during a trial period and compare the numbers before switching.
Is it really free to start?
Yes — the Free plan is free forever with no credit card: 1 project, 10,000 events per month, and 7-day retention. Paid plans add more projects and events, longer retention, and masked session replay.
Try VisitVerity free
Run it alongside Google Analytics and compare for yourself. One script tag, no credit card, cancel anytime.
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